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ABOUT

 

ABOUT JF+

JUDE FITZGERALD is an award-winning global marketing and communications executive, brand architect, and creative strategist.

As a hands-on leader and trusted business advisor, she collaborates with creatives and purpose-driven organizations — from corporations and non-profits to entrepreneurs and individual trailblazers — to connect the dots between brand, business, people, and possibility.

A passionate storyteller and curator, Jude is recognized for her authenticity and dynamic energy. She thrives at the intersection of business, travel, the arts, and community engagement, bringing together strategic thinking and creative instinct to turn ideas into meaningful action.

Behind the scenes, she is an analytical, data-driven marketing communications and relationship management professional with deep experience in brand strategy, business growth, stakeholder engagement, and audience attraction and retention across diverse brands, industries, and cultures.

Jude is a respected leader with global B2B and B2C executive-level experience spanning Australia, Japan, North America, and Europe. She is known for building valuable relationships with key internal and external stakeholders, grounded in professionalism and integrity.

Throughout her career, Jude has lived and worked in Sydney, Tokyo, New York, Los Angeles, Chicago, Denver, Seattle, Palm Beach, Newport Beach, and Miami. She founded JUDE FITZGERALD + | JF+ — a cheeky play on her name and the umbrella for her portfolio businesses spanning marketing, travel, art, and experiential ventures.

At the helm of this independent creative powerhouse, Jude and her partners are dedicated to curating and producing individual, non-profit, and corporate road maps that shape experiences, promote stories, and revolutionize brands via:

  • OUR BIG SPLASH — MAKE IT HAPPEN!®

  • MY BIG SPLASH — OWN LIFE'S CANVAS!®

  • TRAVEL RATTLE® — SHAKE. SHOUT. SEDUCE.

Driven by a deep sense of purpose, meticulous attention to detail, and an instinct for making unexpected connections, Jude’s entrepreneurial spirit and zeal for business were forged through years of leadership roles across global public and private enterprises.

As Head of Marketing and Communications at Tricon Residential Inc. (NYSE: TCN, TSX: TCN), Jude was responsible for creating, building, and bringing to life the Tricon Residential brand across the U.S. and Canada, aligning its marketing and communications programs with the company’s business, financial, and people-first goals.

Jude served as Chief Marketing Officer (CMO) at Logistics Property Company, LLC (LPC), responsible for protecting and enhancing the LPC brand across North America. In this capacity, she was recognized as part of the Class of 2021: GlobeSt. Women of Influence Awards.

Before joining LPC, Jude served on the executive leadership teams of two Australian-headquartered global travel management companies. She developed and implemented marketing and communications strategies for eight brands and their affiliated products across more than 20 offices in North America. In 2014, she received the Flight Centre Travel Group Global Corporate Marketing Award.

She also spent ten years at Macquarie Group — Australia’s largest investment bank. After five years in the Corporate Communications Division in Sydney, she relocated to the U.S. to work on a joint real estate development venture with Greg Norman, aka The Great White Shark. As an Associate Director and Senior Vice President of Marketing and Communications, she led marketing and communications for Macquarie Real Estate Capital – North America and Europe and several ASX-listed REITs.

Jude proudly supports UNICEF USA and is an active member of CHIEF, championing creativity, connection, and social impact through business, travel, and the arts. Driven by insatiable curiosity and an obsession with travel and adventure, she finds her happy place exploring new cities, countries, and cultures.

She holds a Master of Arts in International Relations (Deakin University), a Bachelor of Arts in Modern Languages, Japanese with a sub-major in Management (University of Canberra), and a Diploma in Financial Markets (FINSIA). She has also attained a Certificate in Omnichannel Marketing (Northwestern University — Kellogg School of Management) and a Certificate in Integrated Marketing Communications (DePaul University). At 18, she received a one-year Rotary International Youth Exchange Program scholarship to Japan.